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Services marketing /

by Kurtz, David L.

Additional authors: Clow, Kenneth E.

Published by : J. Wiley & Sons, (New York, NY :) Physical details: xxii, 570 p. : ill. ; 25 cm. ISBN:0471180343 (cloth : alk. paper).

Subject(s): Service industries -- Marketing. | Customer services.

Year: 1998

Online resources:

Item type:

Book

Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Riara University Library General stack	HD9980.5.K87 1998 (Browse shelf (Opens below))	C.1	Available		5959/15

Total holds: 0

Includes bibliographical references and index.

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