Services marketing /
Kurtz, David L.
Services marketing / David L. Kurtz, Kenneth E. Clow. - New York, NY : J. Wiley & Sons, c1998. - xxii, 570 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0471180343 (cloth : alk. paper)
97025315
Service industries--Marketing.
Customer services.
HD9980.5.K87 1998
658.8
Services marketing / David L. Kurtz, Kenneth E. Clow. - New York, NY : J. Wiley & Sons, c1998. - xxii, 570 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0471180343 (cloth : alk. paper)
97025315
Service industries--Marketing.
Customer services.
HD9980.5.K87 1998
658.8