The essence of services marketing /

by Payne, Adrian. Series: The Essence of management series Published by : Prentice Hall, (New York :) Physical details: x, 253 p. : ill. ; 23 cm. ISBN:013284852X.
Subject(s): Service industries -- Marketing.
Year: 1993 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HD 9980.5 .P34 1993 (Browse shelf (Opens below)) C.1 Available 10249 /19
Total holds: 0

Includes bibliographical references (p. 246-248) and index.

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