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The essence of services marketing /

Payne, Adrian. 1993

The essence of services marketing / Adrian Payne. - New York : Prentice Hall, 1993. - x, 253 p. : ill. ; 23 cm. - The Essence of management series .

Includes bibliographical references (p. 246-248) and index.

ISBN: 013284852X

LCCN: 92033438

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HD9980.5 / .P34 1993

Dewey Class. No.: 658.8

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