Consumer behavior /

by Schiffman, Leon G. Edition statement:10th ed. Published by : Pearson Education/Prentice Hall, (Upper Saddle River, N.J. :) Physical details: 592 p. : ill. (some col.) ISBN:9780137006700. Year: 2010 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
HF5415.32.S3 2010 (Browse shelf (Opens below)) C.1 Available 1788/11
Riara University Library
HF5415.32.S3 2010 (Browse shelf (Opens below)) C.2 Available 1786/11
Riara University Library
HF5415.32.S3 2010 (Browse shelf (Opens below)) C.3 Available 1787/11
Total holds: 0

Includes bibliographical references and indexes.

Introduction-- The consumer as an individual-- Consumers in their social and culturel settings-- The consumer's decision-making process and ethical dimensions

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