Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. - 10th ed. - Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2010. - 592 p. : ill. (some col.)
Includes bibliographical references and indexes.
Introduction-- The consumer as an individual-- Consumers in their social and culturel settings-- The consumer's decision-making process and ethical dimensions
9780137006700
2009010869
Consumer behavior.
Motivation research (Marketing)
HF5415.32.S3 2010
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. - 10th ed. - Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2010. - 592 p. : ill. (some col.)
Includes bibliographical references and indexes.
Introduction-- The consumer as an individual-- Consumers in their social and culturel settings-- The consumer's decision-making process and ethical dimensions
9780137006700
2009010869
Consumer behavior.
Motivation research (Marketing)
HF5415.32.S3 2010