Media today : an introduction to mass communication /
Edition statement:4th ed. Published by : Routledge, (New York :) Physical details: xxxii, 621p. col. ill. ISBN:9780415876087.
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library | P90.T87 2011 (Browse shelf (Opens below)) | C.1 | Available | 4300/13 | ||
| Riara University Library | P90.T87 2011 (Browse shelf (Opens below)) | C.2 | Available | 4301/13 | ||
| Riara University Library | P 90 .T87 2010 (Browse shelf (Opens below)) | C.3 | Available | 4302/13 |
Includes bibliographical references and index.
Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.
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