Media today : an introduction to mass communication / (Record no. 1209)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01392cam a22002178a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16292146 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140116120848.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100618s2010 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415876087 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90.T87 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Turow, Joseph. |
| 245 10 - TITLE STATEMENT | |
| Title | Media today : an introduction to mass communication / |
| Statement of responsibility, etc | Joseph Turow. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 621p. |
| Other physical details | col. ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | 05/09/2013 | 8 | P90.T87 2011 | 4300/13 | 05/04/2017 | 03/04/2017 | C.1 | 05/09/2013 | Book | |||||
| Riara University Library | Riara University Library | 05/09/2013 | 9 | P90.T87 2011 | 4301/13 | 27/03/2019 | 13/03/2019 | C.2 | 05/09/2013 | Book | |||||
| Riara University Library | Riara University Library | 05/09/2013 | 9 | P 90 .T87 2010 | 4302/13 | 09/11/2016 | 26/10/2016 | C.3 | 05/09/2013 | Book |