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Marketing strategies :a twenty-first century approach /

by Ranchhod, Ashok.

Additional authors: Gauzente, Claire. | Tinson, Julie.

Published by : FT/Prentice Hall, (Harlow, England ; | New York :) Physical details: xvii,239 p. : ill. ; 25 cm. ISBN:0273651927 (pbk. : alk. paper).

Subject(s): Marketing. | Marketing -- Case studies. | Marketing research.

Year: 2004 Item type:

Book

Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Riara University Library General stack	HF5415.R3217 2004 (Browse shelf (Opens below))	C.1	Available		7111/16

Total holds: 0

Includes bibliographical references (p. 219-230) and index.

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