Marketing strategies :a twenty-first century approach /
Ranchhod, Ashok.
Marketing strategies :a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente. - Harlow, England ; New York : FT/Prentice Hall, 2004. - xvii,239 p. : ill. ; 25 cm.
Includes bibliographical references (p. 219-230) and index.
0273651927 (pbk. : alk. paper)
2003061248
Marketing.
Marketing--Case studies.
Marketing research.
HF5415.R3217 2004
658.8/101
Marketing strategies :a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente. - Harlow, England ; New York : FT/Prentice Hall, 2004. - xvii,239 p. : ill. ; 25 cm.
Includes bibliographical references (p. 219-230) and index.
0273651927 (pbk. : alk. paper)
2003061248
Marketing.
Marketing--Case studies.
Marketing research.
HF5415.R3217 2004
658.8/101