Marketing for health services :a framework for communications, evaluation, and total quality management /

by Sheaff, Rod. Published by : Open University Press, (Milton Keynes [England] ; | Philadelphia :) Physical details: viii, 182 p. : ill. ; 24 cm. ISBN:033515428X; 0335154271 (pbk.).
Subject(s): Health maintenance organizations -- Great Britain -- Marketing. | Medical care -- Great Britain -- Marketing.
Year: 1991 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		RA410.56.S54 1991 (Browse shelf (Opens below)) C. 1 Available 5624/15
Total holds: 0

Includes bibliographical references and index.

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