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Marketing for health services :a framework for communications, evaluation, and total quality management /

Sheaff, Rod.

Marketing for health services :a framework for communications, evaluation, and total quality management / Rod Sheaff. - Milton Keynes [England] ; Philadelphia : Open University Press, 1991. - viii, 182 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 033515428X 0335154271 (pbk.)

LCCN: 91113655

Subjects--Topical Terms:
Health maintenance organizations--Marketing.--Great Britain
Medical care--Marketing.--Great Britain

LC Class. No.: RA410.56.S54 1991

Dewey Class. No.: 362.1/068/8

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