Promotion and integrated marketing communications /

by Semenik, Richard J. Published by : South-Western Thomson Learning, (Cincinnati, Ohio :) Physical details: xxxix, 582 p. : ill. (some col.) ; 29 cm. ISBN:0324062532 (core text with Info Trac); 0324125682 (core text only).
Subject(s): Advertising campaigns. | Communication in marketing.
Year: 2002 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5837.S45 2002 (Browse shelf (Opens below)) C.1 Available 7333/16
Total holds: 0

Includes bibliographical references and indexes.

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