Promotion and integrated marketing communications /
Semenik, Richard J.
Promotion and integrated marketing communications / Richard J. Semenik. - Cincinnati, Ohio : South-Western Thomson Learning, c2002. - xxxix, 582 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
0324062532 (core text with Info Trac) 0324125682 (core text only)
00068752
Advertising campaigns.
Communication in marketing.
HF5837.S45 2002
659.1
Promotion and integrated marketing communications / Richard J. Semenik. - Cincinnati, Ohio : South-Western Thomson Learning, c2002. - xxxix, 582 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
0324062532 (core text with Info Trac) 0324125682 (core text only)
00068752
Advertising campaigns.
Communication in marketing.
HF5837.S45 2002
659.1