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Key customers :how to manage them profitably /

by McDonald, Malcolm.

Additional authors: Rogers, Beth, -- 1957- | Woodburn, Diana. | Chartered Institute of Marketing.

Published by : Butterworth-Heinemann, (Oxford ; | Boston :) Physical details: xxii, 320 p. : ill. ; 25 cm. ISBN:0750646152 (alk. paper).

Subject(s): Selling -- Key accounts. | Marketing -- Key accounts. | Customer services.

Year: 2000

Online resources:

Item type:

Book

Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Riara University Library General stack	HF5438.8.K48M353 2000 (Browse shelf (Opens below))	C.1	Available		7504/16

Total holds: 0

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references and index.

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