Key customers :how to manage them profitably /
McDonald, Malcolm.
Key customers :how to manage them profitably / Malcolm McDonald, Beth Rogers, Diana Woodburn. - Oxford ; Boston : Butterworth-Heinemann, 2000. - xxii, 320 p. : ill. ; 25 cm.
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750646152 (alk. paper)
00056471
Selling--Key accounts.
Marketing--Key accounts.
Customer services.
HF5438.8.K48M353 2000
658.8/105
Key customers :how to manage them profitably / Malcolm McDonald, Beth Rogers, Diana Woodburn. - Oxford ; Boston : Butterworth-Heinemann, 2000. - xxii, 320 p. : ill. ; 25 cm.
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750646152 (alk. paper)
00056471
Selling--Key accounts.
Marketing--Key accounts.
Customer services.
HF5438.8.K48M353 2000
658.8/105