Understanding marketing : a European casebook /

by Phillips, Celia M.
Additional authors: Pruyn, Ad. | Kestemont, Marie-Paule.
Published by : Wiley, (Chichester ; | New York :) Physical details: xviii, 214 p. : ill. ; 23 cm. ISBN:047186093X.
Subject(s): Marketing -- Europe -- Case studies. | Export marketing -- Europe -- Case studies.
Year: 2000
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.12.P48 2000 (Browse shelf (Opens below)) C.1 Available 5724/15
Total holds: 0

Includes bibliographical references and index.

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