Understanding marketing : a European casebook / (Record no. 1739)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01396cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 11847464 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150504115836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991122s2000 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 99059517 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047186093X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | e------ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12.P48 2000 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/0094 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Phillips, Celia M. |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding marketing : a European casebook / |
| Statement of responsibility, etc | Celia Phillips, Ad Pruyn, Marie-Paule Kestemont. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chichester ; |
| -- | New York : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 214 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Europe |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| Geographic subdivision | Europe |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pruyn, Ad. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kestemont, Marie-Paule. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/wiley043/99059517.html">http://www.loc.gov/catdir/bios/wiley043/99059517.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/wiley035/99059517.html">http://www.loc.gov/catdir/description/wiley035/99059517.html</a> |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of Contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/onix06/99059517.html">http://www.loc.gov/catdir/toc/onix06/99059517.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | General stack | 04/05/2015 | HF5415.12.P48 2000 | 5724/15 | 04/05/2015 | C.1 | 04/05/2015 | Book |