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Marketing communications a European Perspective /

by Pelsmacker, Patrick de,

Additional authors: Geuens, Maggie, -- 1969- | Bergh, Joeri van den, -- 1971-

Edition statement:2nd ed Published by : Financial Times/Prentice Hall, (Harlow :) Physical details: xv, 578 p. : ill. ; 25 cm. ISBN:9780273685005).

Subject(s): Communication in marketing -- Europe. | Advertising.

Year: 2004 Item type:

Book

Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Riara University Library General stack	HF5415.123.P45 2004 (Browse shelf (Opens below))	C.1	Available		7230/16

Total holds: 0

Includes bibliographical references and indexes.

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