Marketing communications a European Perspective /
Pelsmacker, Patrick de, 1957-
Marketing communications a European Perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. - 2nd ed - Harlow : Financial Times/Prentice Hall, 2004. - xv, 578 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
9780273685005)
99049461
Communication in marketing--Europe.
Advertising.
HF5415.123.P45 2004
658.8/02
Marketing communications a European Perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. - 2nd ed - Harlow : Financial Times/Prentice Hall, 2004. - xv, 578 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
9780273685005)
99049461
Communication in marketing--Europe.
Advertising.
HF5415.123.P45 2004
658.8/02