Consumer behavior /

by Schiiffman, Leon
Additional authors: Benall, David | Ward, Steven | Aron, O'Cass | Paladfino, Angela
Edition statement:4th ed. Published by : Pearson Education (Australia) Physical details: xix, 664 p. : ill. 25cm ISBN:9780733984174.
Subject(s): Consumer behavior. | Marketing research.
Year: 2008 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.32.S35 2008 (Browse shelf (Opens below)) C.1 Available 8136/16
Total holds: 0

Includes bibliographical references and index.

Introduction to consumer behaviour-- Consumer decision making-- Individual determinants of consumer behavior-- Environmental influences on consumer behavior-- Influences of consumer behavior

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