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Consumer behavior /

Schiiffman, Leon

Consumer behavior / Leon Schiffman...[et. al.] - 4th ed. - Australia Pearson Education c2008. - xix, 664 p. : ill. 25cm

Includes bibliographical references and index.

Introduction to consumer behaviour-- Consumer decision making-- Individual determinants of consumer behavior-- Environmental influences on consumer behavior-- Influences of consumer behavior

ISBN: 9780733984174

LCCN: 2005933698

Subjects--Topical Terms:
Consumer behavior.
Marketing research.

LC Class. No.: HF5415.32.S35 2008

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