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Marketing plans : how to prepare them, how to use them / by McDonald, Malcolm. Publication: Chichester : John Wiley and Sons Ltd , 2011 . xvi, 573 p. : Date: 2011 Availability: Items available: [HF5415.13.M35 2011] (3),
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Marketing :a complete guide / by McDonald, Malcolm. Publication: New York : Palgrave Macmillan, 2003 . xxv, 556 p. : 24 cm. Date: 2003 Availability: Items available: General stack [HF5415.M224 2003] (1),
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Retail marketing plans :how to prepare them, how to use them / by McDonald, Malcolm. Publication: Oxford : Boston : | Butterworth Heinemann, 1993 . xi, 338 p. ; , "Published on behalf of the Chartered Institute of Marketing." | Includes index. 24 cm. Date: 1993 Availability: Items available: General stack [HF5415.13.M36919 1993] (1),
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Marketing plans :how to prepare them, how to use them / by McDonald, Malcolm. Publication: Oxford ; | Boston : Butterworth-Heinemann, 1989 . ix, 337p. : , "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." | Includes index. 25 cm. Date: 1989 Availability: Items available: General stack [HF5415.13.M369183 1989] (1),
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Market segmentation by McDonald, Malcolm, Publication: London, Macmillan Business 1995 . xvii, 271 p. 24 cm. Date: 1995 Availability: Items available: General stack [HF5548.8.F46 2005] (1),
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Key customers :how to manage them profitably / by McDonald, Malcolm. Publication: Oxford ; | Boston : Butterworth-Heinemann, 2000 . xxii, 320 p. : , "Published in association with the Chartered Institute of Marketing." 25 cm. Date: 2000 Availability: Items available: General stack [HF5438.8.K48M353 2000] (1),
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The marketing planner / by McDonald, Malcolm. Publication: Oxford ; | Boston : Butterworth-Heinemann, 1992 . vii, 143 p. : , Includes index. 24 cm. Date: 1992 Availability: Items available: General stack [HF5415.13.M369 1992] (1),
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Marketing plans :how to prepare them, how to profit from them / by McDonald, Malcolm, Publication: Sussex John Wiley& Sons 2016 . xv, 624 pages : , Revised edition of the authors' Marketing plans, 2011. 25 cm Date: 2016 Availability: Items available: General stack [HF5415.13.M255 2016] (1),
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