Marketing plans :how to prepare them, how to use them /

by McDonald, Malcolm. Series: The marketing series. Professional development Edition statement:2nd ed. Published by : Butterworth-Heinemann, (Oxford ; | Boston :) Physical details: ix, 337p. : ill. ; 25 cm. ISBN:9780434913008. Year: 1989 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack
HF5415.13.M369183 1989 (Browse shelf (Opens below)) C.1 Available 5830/15
Total holds: 0

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."

Includes index.

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