Marketing plans :how to prepare them, how to use them /
McDonald, Malcolm.
Marketing plans :how to prepare them, how to use them / Malcolm H.B. McDonald. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1989. - ix, 337p. : ill. ; 25 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." Includes index.
9780434913008
95168950
Marketing--Management.
Marketing--Planning.
HF5415.13.M369183 1989
658.8/02
Marketing plans :how to prepare them, how to use them / Malcolm H.B. McDonald. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1989. - ix, 337p. : ill. ; 25 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." Includes index.
9780434913008
95168950
Marketing--Management.
Marketing--Planning.
HF5415.13.M369183 1989
658.8/02