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Services marketing : A management approach

by McColl-Kennedy, Janet R Published by : Wisley (Australia; | Milton:) Physical details: xix, 604 p. : ill. ; 25 cm. ISBN:0195667581.

Subject(s): Service industries -- India -- Marketing.

Year: 2003 Item type:

Book

Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Riara University Library General stack	HD9987.A67 2003 (Browse shelf (Opens below))	C.1	Checked out	10/06/2017	6958/16

Total holds: 0

Includes index.

With reference to India.

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