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Services marketing : A management approach

McColl-Kennedy, Janet R

Services marketing : A management approach Janet R. McColl-Kennedy [et. al.] - Australia; Milton: Wisley 2003. - xix, 604 p. : ill. ; 25 cm.

Includes index.

With reference to India.

ISBN: 0195667581

Source: Library of Congress -- New Delhi Overseas Office Rs235.00

LCCN: 2004329375

Subjects--Topical Terms:
Service industries--Marketing.--India

LC Class. No.: HD9987.A67 2003

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