Relationship marketing management /
Published by : Thomson Learning, (London : ) Physical details: xi, 236 p. : ill. ; 25 cm ISBN:9781861529312. Year: 2003 Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF 5415.55 L58 2003 (Browse shelf (Opens below)) | C.1 | Available | 5773/15 |
Includes bibliographical references and index
1. Criticisms of traditional marketing -- 2. Characteristics of RM -- 3. Drivers of RM -- 4. Planning RM programmes -- 5. Implementing RM programmes - strategy, structure and systems -- 6. Implementing RM programmes - shared values, staff, skills and style -- 7. Monitoring and controlling relationships -- 8. Ethical considerations in RM -- 9. Key account management -- 10. Customer relationship management -- Case Study. Amazon - the world's leading e-tailer -- Case Study. Tennyson Ltd -- Case Study. Parker, Downey and Jagger Solicitors -- Case Study. Energy Saving Trust
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