Relationship marketing management / (Record no. 1764)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01161nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150506094753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150506b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781861529312 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.55 L58 2003 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Little, Edward, |
| Dates associated with a name | 1967- |
| 245 ## - TITLE STATEMENT | |
| Title | Relationship marketing management / |
| Statement of responsibility, etc | Edward Little and Ebi Marandi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Thomson Learning, |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 236 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Criticisms of traditional marketing -- 2. Characteristics of RM -- 3. Drivers of RM -- 4. Planning RM programmes -- 5. Implementing RM programmes - strategy, structure and systems -- 6. Implementing RM programmes - shared values, staff, skills and style -- 7. Monitoring and controlling relationships -- 8. Ethical considerations in RM -- 9. Key account management -- 10. Customer relationship management -- Case Study. Amazon - the world's leading e-tailer -- Case Study. Tennyson Ltd -- Case Study. Parker, Downey and Jagger Solicitors -- Case Study. Energy Saving Trust<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Relationship marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | General stack | 06/05/2015 | 3 | HF 5415.55 L58 2003 | 5773/15 | 31/07/2015 | 11/07/2015 | C.1 | 06/05/2015 | Book |