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Retail marketing plans :how to prepare them, how to use them / by McDonald, Malcolm. Publication: Oxford : Boston : | Butterworth Heinemann, 1993 . xi, 338 p. ; , "Published on behalf of the Chartered Institute of Marketing." | Includes index. 24 cm. Date: 1993 Availability: Items available: General stack [HF5415.13.M36919 1993] (1),
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Marketing logistics / by Christopher, Martin. Publication: Oxford : Butterworth Heinemann on behalf of the Chartered Insttitute of Marketing, 1997 . viii, 158p. : , "Published on behalf of the Chartered Institute of Marketing" 24 cm. Date: 1997 Availability: Items available: General stack [HF5415.13.C538 1997] (1),
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Marketing plans :how to prepare them, how to use them / by McDonald, Malcolm. Publication: Oxford ; | Boston : Butterworth-Heinemann, 1989 . ix, 337p. : , "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." | Includes index. 25 cm. Date: 1989 Availability: Items available: General stack [HF5415.13.M369183 1989] (1),
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Key customers :how to manage them profitably / by McDonald, Malcolm. Publication: Oxford ; | Boston : Butterworth-Heinemann, 2000 . xxii, 320 p. : , "Published in association with the Chartered Institute of Marketing." 25 cm. Date: 2000 Availability: Items available: General stack [HF5438.8.K48M353 2000] (1),
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