Marketing management :

by Boyd, Harper W.
Additional authors: Walker, Orville C. | Larréché, Jean-Claude.
Series: The Irwin series in marketing Edition statement:2nd ed. Published by : Chicago, (Irwin :) Physical details: xvi, 555 p. : ill. ; 26 cm. ISBN:0256125767.
Subject(s): Marketing -- Management.
Year: 1995 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.13.B669 1995 (Browse shelf (Opens below)) C.1 Available 5718/15
Total holds: 0

Includes bibliographical references and indexes.

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