Normal view MARC view ISBD view

Marketing management :

Boyd, Harper W.

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché. - 2nd ed. - Irwin : Chicago, c1995. - xvi, 555 p. : ill. ; 26 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256125767

LCCN: 94020955

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13.B669 1995

Dewey Class. No.: 658.8

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Databases (Google Scholar) Online Stores (Bookfinder.com)