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Results of search for 'au:Aaker, David A.'
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Aaker, David A.
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Brand name products
(2)
Intangible property
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Marketing
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Building strong brands /
by
Aaker, David A.
Publication:
New York : Free Press, 1996 . ix, 380 p. :
Date:
1996
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HD69.A25 1996
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Managing brand equity : capitalizing on the value of a brand name /
by
Aaker, David A.
Publication:
New York : Free Press ; 1991 . xiii, 299 p. :
Date:
1991
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HD69.B7A25 1991
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Strategic market management /
by
Aaker, David A.
Publication:
Hoboken, NJ : Wiley, 2007 . xii, 322 p. : 23 cm.
Date:
2007
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HF5415.13.A23 2007
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Strategic market management /
by
Aaker, David A.
Publication:
Hoboken, NJ : John Wiley, 2005 . xii, 356 p. : , Includes index. 23 cm.
Date:
2005
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HF5415.13.A23 2005
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Strategic market management /
by
Aaker, David A.
Publication:
Hoboken, NJ : John Wiley, 2001 . xii, 356 p. : , Includes index. 23 cm.
Date:
2001
Availability:
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[
HF5415.13.A23 2001
] (1),
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Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.