Corporate entrepreneurship and innovation /

by Burns, Paul, Edition statement:Fifth edition. Physical details: pages cm ISBN:9781350384071; 9781350384088. Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack
HB615.B874 2025 (Browse shelf (Opens below)) C.1 Available 10932/26
Riara University Library
General stack
HB615.B874 2025 (Browse shelf (Opens below)) C.2 Available 10933/26
Total holds: 0

Includes bibliographical references and index.

Structured seamlessly around Burns' four pillars of entrepreneurial architecture - organizational culture, structure and controls, leadership and management and strategy and tactics - the fifth edition of this market-leading text is the go-to resource for students looking for a comprehensive overview of corporate entrepreneurship. With a range of pedagogical features including over 75 international case studies, bulleted chapter summaries, group discussion topics and end-of-chapter activities, it is the ideal resource for students determined to understand both the theoretical underpinnings and real-world practicalities of successful corporate entrepreneurship. It is the core textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at upper undergraduate, postgraduate or MBA level"- Provided by publisher.

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