Corporate entrepreneurship and innovation /
Burns, Paul, 1949-
Corporate entrepreneurship and innovation / Paul Burns. - Fifth edition. - pages cm
Includes bibliographical references and index.
Structured seamlessly around Burns' four pillars of entrepreneurial architecture - organizational culture, structure and controls, leadership and management and strategy and tactics - the fifth edition of this market-leading text is the go-to resource for students looking for a comprehensive overview of corporate entrepreneurship. With a range of pedagogical features including over 75 international case studies, bulleted chapter summaries, group discussion topics and end-of-chapter activities, it is the ideal resource for students determined to understand both the theoretical underpinnings and real-world practicalities of successful corporate entrepreneurship. It is the core textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at upper undergraduate, postgraduate or MBA level"- Provided by publisher.
9781350384071 9781350384088
2024047046
Entrepreneurship
Organizational change--Management
Creative ability in business.
Technological innovations--Management.
Industrial management.
HB615.B874 2025
658.4/21
Corporate entrepreneurship and innovation / Paul Burns. - Fifth edition. - pages cm
Includes bibliographical references and index.
Structured seamlessly around Burns' four pillars of entrepreneurial architecture - organizational culture, structure and controls, leadership and management and strategy and tactics - the fifth edition of this market-leading text is the go-to resource for students looking for a comprehensive overview of corporate entrepreneurship. With a range of pedagogical features including over 75 international case studies, bulleted chapter summaries, group discussion topics and end-of-chapter activities, it is the ideal resource for students determined to understand both the theoretical underpinnings and real-world practicalities of successful corporate entrepreneurship. It is the core textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at upper undergraduate, postgraduate or MBA level"- Provided by publisher.
9781350384071 9781350384088
2024047046
Entrepreneurship
Organizational change--Management
Creative ability in business.
Technological innovations--Management.
Industrial management.
HB615.B874 2025
658.4/21