Consumer behaviour /
Edition statement:Fifth edition. Physical details: xxiii, 584 pages : illustrations (some color) ; 25 cm ISBN:9781529754063; 1529754062; 9781529754056; 1529754054. Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library | HF5415.32.S48 2023 (Browse shelf (Opens below)) | C.1 | Available | 10880/26 | ||
| Riara University Library General stack | HF5415.32.S48 2023 (Browse shelf (Opens below)) | C.2 | Available | 10881/26 |
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| HF5415.32.M68 1993 Consumer behavior / | HF5415.32.S35 2000 Consumer behavior / | HF5415.32.S35 2008 Consumer behavior / | HF5415.32.S48 2023 Consumer behaviour / | HF5415.32.S48 2023 Consumer behaviour / | HF5415.32.S54 1999 Customer behavior :consumer behavior & beyond / | HF5415.32.S6 1992 Consumer behavior :buying, having, and being / |
Previous edition: published as by Zubin Sethna & Jim Blythe. 2019
Includes bibliographical references and index
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.--Back cover
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