Consumer behaviour / (Record no. 4473)

000 -LEADER
fixed length control field 02073cam a2200337 i 4500
001 - CONTROL NUMBER
control field 22800340
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260330120725.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220922s2023 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2022946944
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529754063
Qualifying information hardback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1529754062
Qualifying information hardback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529754056
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1529754054
Qualifying information paperback
035 ## - SYSTEM CONTROL NUMBER
System control number 22800340
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32.S48 2023
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 23/eng/20230622
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sethna, Zubin,
Relator term author.
245 10 - TITLE STATEMENT
Title Consumer behaviour /
Statement of responsibility, etc Zubin Sethna.
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 584 pages :
Other physical details illustrations (some color) ;
Dimensions 25 cm
500 ## - GENERAL NOTE
General note Previous edition: published as by Zubin Sethna & Jim Blythe. 2019
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
520 ## - SUMMARY, ETC.
Summary, etc Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.--Back cover
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Form subdivision Textbooks.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origres
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Shelving location
          Riara University Library Riara University Library 30/03/2026   HF5415.32.S48 2023 10880/26 30/03/2026 C.1 30/03/2026 Book  
          Riara University Library Riara University Library 30/03/2026   HF5415.32.S48 2023 10881/26 30/03/2026 C.2 30/03/2026 Book General stack

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.