Basic marketing :
Additional authors:
Perreault, William D.
Series:
The Irwin series in marketing
Edition statement:9th ed.
Published by :
Irwin,
(Homewood, Ill. :)
Physical details: xviii, 749 p. : col. ill. ; 25 cm. +
ISBN:0256036497; 0256060517 (disk).
Year: 1987
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.13.M369 1987 (Browse shelf (Opens below)) | C.1 | Available | 10246/19 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.13.M352 2012 Marketing management / | HF5415.13.M352 2012 Marketing management / | HF5415.13.M352 2012 Marketing management / | HF5415.13.M369 1987 Basic marketing : | HF5415.13.M369 1992 The marketing planner / | HF5415.13.M369183 1989 Marketing plans :how to prepare them, how to use them / | HF5415.13.M369184 2003 Strategic marketing planning / |
System requirements for disk (version 1.0): IBM PC.
Includes indexes.
Bibliography: p. 696-714.
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