Advertising and promotion :
Additional authors:
Belch, Michael A.
Series:
McGraw-Hill/Irwin series in marketing
Edition statement:6th ed.
Published by :
McGraw-Hill,
(Boston :)
Physical details: xxvi, 779, [67] p. : col. ill. ; 28 cm.
ISBN:0072536764 (alk. paper); 0071214380 (international : alk. paper).
Year: 2004
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF 5823. B387 2004 (Browse shelf (Opens below)) | C.1 | Available | 10230 /19 |
Total holds: 0
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| HF 5726 .B874 2012 The business writer's handbook / | HF5821 .B62 1999 Contemporary advertising / | HF5823.A168 2012 Advertising and reality :a global study of representation and content / | HF 5823. B387 2004 Advertising and promotion : | HF5823.B387 2007 Advertising and promotion :an integrated marketing communications perspective / | HF5837.A38 2000 Advertising campaign strategy: a guide to marketing communication plans / | HF5837.S45 2002 Promotion and integrated marketing communications / |
Includes bibliographical references (p. EN1-EN25) and index.
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