The marketing plan handbook /
Edition statement:4th ed. Published by : Prentice Hall, (Boston :) Physical details: xiv, 210 p. : ill. ; 24 cm. ISBN:9780136089360 (alk. paper); 0136089364 (alk. paper). Year: 2011 Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.13.W66 2011 (Browse shelf (Opens below)) | C.1 | Available | 10219/19 |
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.13.W45 2003 Marketing management :a strategic, value-based approach / | HF5415.13.W45 2003 Marketing management :a strategic, value-based approach / | HF5415.13.W66 2003 The marketing plan :a handbook / | HF5415.13.W66 2011 The marketing plan handbook / | HF5415.135.C72 2009 Strategic marketing / | HF5415.135.K47 2001 Strategic marketing problems : | HF5415.135.S77 2007 strategic marketing case book/ |
Includes bibliographical references and index.
Marketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone.
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