The marketing plan handbook /

by Wood, Marian Burk. Edition statement:4th ed. Published by : Prentice Hall, (Boston :) Physical details: xiv, 210 p. : ill. ; 24 cm. ISBN:9780136089360 (alk. paper); 0136089364 (alk. paper).
Subject(s): Marketing -- Management -- Handbooks, manuals, etc.
Year: 2011 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.13.W66 2011 (Browse shelf (Opens below)) C.1 Available 10219/19
Total holds: 0

Includes bibliographical references and index.

Marketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone.

There are no comments on this title.

to post a comment.

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.