Marketing strategies for competitive advantage /
Published by : Wiley, (Chichester [England] ; | New York :) Physical details: viii, 406 p. : ill. ; 25 cm. ISBN:0471981699 (acidfree paper).
Subject(s):
Marketing.
Year: 2000
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF 5415 .A3234 2000 (Browse shelf (Opens below)) | C.1 | Available | 10193/19 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5387.H37 2004 Business ethics :mistakes and successes / | HF5414.D66 2010 Principles and practice of social marketing :an international perspective / | HF5414.M67 2010 Strategic marketing management | HF 5415 .A3234 2000 Marketing strategies for competitive advantage / | HF5415.A748 1993 Marketing :principles & strategy / | HF5415.B42887 2009 Sustainability marketing :a global perspective / | HF5415.B44113 1992 Marketing / |
Includes bibliographical references and index.
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