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Marketing strategies for competitive advantage /

Adcock, Dennis. 2000

Marketing strategies for competitive advantage / Dennis Adcock. - Chichester [England] ; New York : Wiley, c2000. - viii, 406 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0471981699 (acidfree paper)

LCCN: 99047600

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .A3234 2000

Dewey Class. No.: 658.8

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