Strategic brand management : Thinking Analysis Action

by Beamish, Hubbard R. Edition statement:3th ed. Published by : Pearson Education Australia (Australia ;) Physical details: xiii, 618 p. : ill. 25cm ISBN:9780733986758.
Subject(s): Brand name products -- Management.
Year: 2008
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HD69.B43 2008 (Browse shelf (Opens below)) C.2 Available 10066/18
Total holds: 0

Includes bibliographical references and index.

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