Strategic brand management : Thinking Analysis Action
Beamish, Hubbard R.
Strategic brand management : Thinking Analysis Action Hubbard Rice Beamish - 3th ed. - Australia ; Pearson Education Australia 2008. - xiii, 618 p. : ill. 25cm
Includes bibliographical references and index.
9780733986758
2008003326
Brand name products--Management.
HD69.B43 2008
Strategic brand management : Thinking Analysis Action Hubbard Rice Beamish - 3th ed. - Australia ; Pearson Education Australia 2008. - xiii, 618 p. : ill. 25cm
Includes bibliographical references and index.
9780733986758
2008003326
Brand name products--Management.
HD69.B43 2008