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Cross-cultural marketing /

Additional authors: Rugimbana,Robert | Nwankwo,Sonny

Published by : Thomson Nelson, (Australia:) Physical details: xiv,370 p. ; 24 cm. ISBN:9780170108201.

Subject(s): Marketing. | Multiculturalism. | Minority consumers.

Year: 2003

Online resources:

Item type:

Book

Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Riara University Library General stack	HF5415.R84 2003 (Browse shelf (Opens below))	C.1	Available		8482/16

Total holds: 0

Includes bibliographical references and index.

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