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Cross-cultural marketing /

Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwanko - Australia: Thomson Nelson, 2003. - xiv,370 p. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780170108201

LCCN: 2008017138

Nat. Bib. No.: GBA799376 bnb

Nat. Bib. Agency Control No.: 014463995 Uk

Subjects--Topical Terms:
Marketing.
Multiculturalism.
Minority consumers.

LC Class. No.: HF5415.R84 2003

Dewey Class. No.: 658.80089

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