Marketing strategy and competitive positioning /
Edition statement:4th ed. Published by : FT Prentice Hall, (Harlow, England ; | New York :) Physical details: xviii, 614 p. : ill. ; 25 cm. ISBN:9780273706977 (pbk. : alk. paper); 0273706977 (pbk. : alk. paper). Year: 2008Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.127.H66 2008 (Browse shelf (Opens below)) | C.1 | Checked out | 23/05/2022 | 8647/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.1265.S774 2006 E-marketing / | HF5415.127.H66 2004 Marketing strategy and competitive positioning / | HF5415.127.H66 2004 Marketing strategy and competitive positioning / | HF5415.127.H66 2008 Marketing strategy and competitive positioning / | HF5415.13.A23 2001 Strategic market management / | HF5415.13.A23 2005 Strategic market management / | HF5415.13.A23 2007 Strategic market management / |
Includes bibliographical references (p. 572-598) and index.
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