Advertising and promotion : an integrated marketing communications perspective /
Additional authors:
Belch, Michael A.
Edition statement:8th ed.
Published by :
McGraw-Hill Irwin,
(Boston :)
Physical details: xxv, 838 p. : col. ill.
ISBN:9780071284400.
Year: 2009
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library | HF5823.B45 2009 (Browse shelf (Opens below)) | C.1 | Available | 2630/11 | ||
| Riara University Library | HF5823.B45 2009 (Browse shelf (Opens below)) | C.2 | Available | 2631/11 | ||
| Riara University Library | HF5823.B45 2009 (Browse shelf (Opens below)) | C.3 | Available | 2632/11 |
Total holds: 0
Browsing Riara University Library shelves Close shelf browser (Hides shelf browser)
| HF5821.A74 2011 Contemporary advertising and integrated marketing communications / | HF5821.A74 2011 Contemporary advertising and integrated marketing communications / | HF5823.B45 2009 Advertising and promotion : an integrated marketing communications perspective / | HF5823.B45 2009 Advertising and promotion : an integrated marketing communications perspective / | HF5823.B45 2009 Advertising and promotion : an integrated marketing communications perspective / | HF62.4. S546 2015 International Business | HF1001.R79 1993 Dictionary of business and management / |
Includes indexes.
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