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Marketing strategy :a decision-focused approach /

by Walker, Orville C.

Additional authors: Mullins, John W. | Gountas,John | Mavondo,Felix

Published by : McGraw-Hill Irwin, (Boston:) Physical details: xvii 414p. cm. ill 24cm ISBN:9780070131552.

Subject(s): Marketing -- Management.

Year: 2009

Online resources:

Item type:

Book

Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Riara University Library General stack	HF5415.13.W35 2009 (Browse shelf (Opens below))	C.1	Available		8353/16

Total holds: 0

Includes index.

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